Welcome to the last installment in our Website Building and Maintenance Series! There’s still lots more to cover as website building involves a vast amount of knowledge, but today we will wrap it up with some website maintenance basics. So far, we’ve covered the different website builders available to you, web design essentials, and tips to remember when creating website content. So now that you have your website established, keeping it up to date, safe, practical, relevant and useful should be your focus when maintaining it. In this blog, we’ll provide some insight on how to do so.
1. Lock it Up!
Your website contains key information and represents you and your business, so it is absolutely essential to safeguard it from the many security threats that lurk on the internet. Keep passwords strong, limit user access, install plugins or software to protect yourself from malware or viruses, and be smart! Backup your website data frequently, change passwords often, and don’t take any risks with your internet security.
2. Compatibility is Crucial
You have the ability to test your site and view its appearance from various platforms and internet browsers, so do it! This is essential for the appearance of your website as well as its functionality. Just because it looks and works great on Firefox on your desktop does not mean it will look and function great on an iPhone!
3. Keep it Functional
Make sure to scour your site from time to time for broken links/ images, dead ends, and unnecessary pages. Having a functioning site not only makes your business look more reliable and trustworthy, it also gives your customers a more satisfying journey through your website. There is nothing more frustrating than trying to access a page that is no longer functional, except for slow loading speeds! Another aspect of your website that is in your control is its speed. Look into speed tests and ensure that there is no content that is bogging it down.
4. All Up to Date
Purge your site of outdated info, create content that is relatable and makes sense for your business, and make sure that you are on top of your latest specials. Old, unreliable information is a turnoff for most customers and they are more likely to lose interest in your services than if you provided helpful information that they could actually use.
5. Make Your Website Work for You
Last but not least, the whole reason you have a website in the first place: to make use of it! Work hard on developing a functioning site and it will work hard to bring in sales for you. Frequently check your web traffic, analytics and SEO scores or invest in a specialist who will. Do not underestimate the power of a good website to bring in business, all it takes is a little know-how to make it work!
These 5 small tips are crucial to owning a successful website. To stay on top of all this, create a checklist and schedule out time to make sure you cover all your bases. Broken links, typos, and all the small details can slip through the cracks if you’re not careful, but they make a huge difference in the end.
Thank you for reading! We will be producing more and more blogs related to anything and everything in the inflatables business and we can’t wait for you to see what’s next! If you have any suggestions for what you would like to see, let us know by leaving a comment below!